SUBTLE
SUBTLE (Adjective) achieved in a quiet way that does not attract attention to itself, and is therefore good.
Subtle Couriers; This blog page is a permanent memomorial to Josh, one of the founders of Subtle; who sadly had to leave us and ride on alone.
His spirit, his love for life and his creativity will always be with us. Josh's legacy can be summed up in the words 'less is more'. We will remember him always.
RIP Josh Amesbury, February 2014